About us

The Team Turning Lost Leads Into Smart Decisions

Before We Do Follow-Up had a name, it had a hunch: what if the real gold wasn’t in new leads, but in the ones everyone gave up on?

That spark turned into late-night calls, whiteboards full of arrows, and a shared belief that sales could be smarter, not louder.

Start Following Up → Understand Your Historic Data →

02•Our Story

From Cold Leads to Clear Signals

In 2023, our founder Henning Emil Olesen noticed a pattern most teams ignored: silent leads. The ones that never replied, never converted, yet carried insight.

Over time the vision shifted: sales isn’t just about chasing new opportunities, it’s about understanding the ones you already earned.

Today, We Do Follow-Up exists to help sales teams learn from what’s left unsaid. We turn yesterday’s drop-offs into today’s insights, and sometimes, tomorrow’s deals.

03•What Makes Us Different

Why We’re Built Different

We don’t chase leads. We revive the ones you already earned, and turn silence into strategy. Less noise, more clarity.

We’re not a lead gen agency

We specialize in following up on the leads you already earned but didn’t convert. That’s where the value is hiding.

Resurrect the overlooked

We uncover patterns and feedback from your silent leads. You focus on high-priority deals, we revive what’s still worth pursuing.

Strategic, not spammy

Every follow-up we send is grounded in empathy, insight, and timing, not automation. That’s why they reply.

Insights that scale

We don’t just reengage. We help you improve your messaging and targeting using direct feedback from your real leads.

Keep your team focused

We take care of the invisible work, so your sales team can stay focused on high-impact conversations.

04•Team Snapshot

Our Team Members

Henning Emil Olesen

Founder, CEO

Copenhagen

Ulrik Brorson

Head of Marketing

Copenhagen

Tobias Holm

Sales Development Representative

Copenhagen

Lene Sørensen

Sales Development Representative

Copenhagen

Kasper Møltov

Head of CRM

Copenhagen

Let’s Build Something Meaningful Together

We’re always looking for curious, driven, and thoughtful people to join our team.

Join The Team →

06•FAQ

Frequently Asked Questions

While we can book an ordinary meeting or two (and are pretty good at it), that is not our primary focus. For us there is so much more value in reengaging with your forgotten or lost leads. Traditional marketing usually achieves a 5% conversion rate on the leads, whereas reengagement tends to yield twice as good a result.

We design your campaign together. If you want an email-campaign with impact, we can do that, but we excel at picking up the phone and building that human connection. When we call out, some might want some more material on mail, and some book a meeting right away.

When the campaign is concluded, We Do Follow-Up compiles a comprehensive report on all the data and intelligence gathered. That report is presented to you together with the raw data.

Only if you want us to! Our approach is a supplement to what you are already doing.

When a reengaged lead wants to set up a meeting, we book them in directly in your sales department’s calendar.

The only thing you need to do is prepare a CSV-file with the leads you want us to reach out to. Our setup allows us to utilize cutting edge tools for efficiency. And when you provide us with a lead-list, we reach out to everyone at least five times, before moving them to a separate B-campaign, for you to approach at a later point.

Most likely. Our setup is inherently system-agnostic, and seamlessly integrated with all major platforms.