Get Smarter With Every Follow-Up

Connecting on LinkedIn is easy. Turning those new connections into real conversations that lead to business is where most people fall short. This 3-message approach is one of the most valuable follow-up activities you can do, because it creates momentum, keeps you visible, and shows you are intentional about building relationships.

The summer is upon us. Even though the Danish weather is characteristically bad and trying to hide it at the time of writing, there's no denying the fact that July tends to be one of the absolute slowest months of the year. At least in Northern Europe. But while the month is a slow one, the wheels of business keep turning. So what are the things you can and should spend time on, when everybody else apparently has gone on holiday?

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A new TikTok trend shows men calling their friends just to say hello - no agenda, no favours, just genuine connection. It feels rare and surprising, showing how even simple check-ins have become unusual.

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This reflects a broader truth: we have come to expect that communication, even personal, needs a clear reason. When it doesn’t, people don’t quite know how to respond. In sales, the phrase “just checking in” has become a tired cliché that prospects often ignore. It is time to rethink how we follow up and make every message count.

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When reaching out to strangers, whether online, by email, or over the phone, one thing is certain: you will face rejection. A lot of rejection. And that is completely normal. How you handle rejection is often what separates a seasoned sales professional from someone just starting out.

The exponential development of AI is already affecting most of our daily life, and sales is no difference. In this article we dive into how you can leverage Gen AI to turbocharge your sales throughout the different phases of the process.

In this white paper, We Do Follow-Up uncovers how SMEs can unlock sales growth through structured, repeatable follow-up systems. Backed by data and best practices, it’s a must-read for executives ready to improve conversion and build predictable pipelines.

Closing a deal requires a lot of composure. Whether you’re chasing a tough prospect, handling a last-minute objection, or pitching to a room full of decision-makers, your ability to stay calm under pressure will invariably determine the outcome. We’ve seen it happen a hundred times – a rep begins a pitch cool and collected, only to be thrown off their game with one throwball question. It’s not about avoiding those moments, it’s about having the right tools to steady yourself when they hit. Here are seven ways to do so: