Last updated: 10 June 2025

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Privacy Policy

This Privacy Policy describes how We Do Follow-Up ApS ("we," "us," or "our"), located at Kompagnistrædet 14D, 1., 1208 København K, Denmark, collects, uses, and shares your personal data when you visit our website at www.wedofollowup.com and use our services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with the General Data Protection Regulation (GDPR) and Danish data protection laws.

1. Who We Are

We Do Follow-Up ApS is a Danish Private Limited Liability Company (ApS).

2. Personal Data We Collect

We collect various types of personal data depending on how you interact with our website and services.

A. Data You Provide Directly to Us

We collect personal data that you voluntarily provide when you interact with our website or services.

Newsletter Subscriptions

  • Data Collected: Your Name and Email address.
  • Purpose: To send you relevant information, including newsletters, updates, and promotions.
  • Lawful Basis: Your Consent, obtained via a single opt-in process. We maintain records of your consent.

Simple Resource Downloads

  • Data Collected: Your Name and Email address.
  • Purpose: To provide you with the requested downloadable content, send the resource directly to your email, and for our legitimate interest in lead generation and follow-up.
  • Lawful Basis: Legitimate Interest.

Booking a Meeting Directly

  • Data Collected: Your Name, Email, Phone Number, Company Name, and Job Title.
  • Purpose: To schedule and confirm the meeting, send reminders or updates, prepare for the meeting, and follow up afterward.
  • Lawful Basis: Contractual Necessity (pre-contractual steps).

Formalizing a Service Agreement ("Sales")

  • Service Preferences
    • Data Collected: Features chosen, package details, customization requests, and contact persons.
    • Purpose: To tailor and deliver the agreed-upon services.
    • Lawful Basis: Contractual Necessity.
  • Signatory Details
    • Data Collected: Full legal name of signatory, title, signature image/digital signature, date of signing, and personal address (if applicable).
    • Purpose: For legal compliance, validation, and record-keeping.
    • Lawful Basis: Contractual Necessity and Legal Obligation.

B. Data Collected Through Analytics (Google Analytics)

We collect certain indirect data automatically when you visit our website using Google Analytics. This data is associated with an identified user only after they have voluntarily provided personal data.

  • Data Collected: IP addresses (often anonymized), Cookie IDs, Device information, Browse behavior (pages visited, time on site, clicks), Referral source, Geographic location (city/country level), Time spent on pages, Click paths, Operating system.
  • Purpose: To understand user interaction, analyze performance, improve website functionality and user experience, and measure marketing campaigns.
  • Lawful Basis: Consent.
  • Consent Mechanism: A cookie banner on first visit that informs about cookie use and allows you to accept or reject analytics cookies before they are set.

3. How We Share Your Personal Data

We may share your personal data with third-party service providers to facilitate our services and operations:

  • Cloud Hosting Providers: Hosting names, emails, IPs, browse behavior for website functionality.
  • Email Marketing Services: Managing subscriber lists, sending newsletters, tracking engagement.
  • CRM Platforms: Managing customer/lead data, tracking sales, personalizing interactions.
  • Customer Support Tools: Supporting inquiries, tracking support tickets, improving satisfaction.
  • Payment Processors: Processing payments, billing, fraud detection, refunds.
  • Analytics Providers: Google Analytics data for performance analysis and marketing optimization.

Legal Disclosures: We may disclose personal data to comply with laws, legal processes, protect our rights, or in connection with business transactions (e.g., merger or acquisition).

4. Data Retention

We retain personal data only as long as necessary:

  • Newsletter Subscriptions: Until you unsubscribe or after 2 years of inactivity.
  • Resource Downloads: Typically 3 years from download, unless you become a customer or request deletion.
  • Meetings & Service Agreements: For the duration of our relationship plus 5 years afterward for legal obligations.
  • Analytics Data: 26 months, then automatically deleted or anonymized.

5. Data Security

We implement technical and organizational measures to protect your data, including encryption (in transit and at rest), access controls, secure servers, security audits, staff training, pseudonymization/anonymization, firewalls, and anti-malware software.

6. International Data Transfers

We do not intentionally transfer data outside the EU/EEA. If transfers occur, we ensure adequate safeguards (EU adequate decisions or Standard Contractual Clauses).

7. Your Data Protection Rights (GDPR Rights)

Under the GDPR, you have rights including:

  • Access: Request copies of your data.
  • Rectification: Correct or complete inaccurate/incomplete data.
  • Erasure: Request deletion under certain conditions.
  • Restriction: Limit processing under certain conditions.
  • Portability: Transfer your data to another organization or to you.
  • Object: Object to processing based on legitimate interests or direct marketing.
  • Withdraw Consent: Withdraw consent for processing based on consent (e.g., newsletters, analytics).
  • Lodge a Complaint: File a complaint with the Danish Data Protection Agency (Datatilsynet) at www.datatilsynet.dk.

To exercise any of these rights, contact us at info@wedofollowup.com.

8. Changes to This Privacy Policy

We may update this Privacy Policy. We will update the “Effective Date” at the top when changes occur. Please review periodically.

9. Contact Information

For questions about this Privacy Policy or your rights: